The usual cycle with social media sites is that they start out being very flexible and open, and are happy to have users even if those users are sharing content that sends other users off-site. But, over time, they try to get more content hosted on their own systems, and to promote it more relative to the competition. Google, while not a social pla... See more
the dominant design patterns of social-media technologies have constrained social and political possibilities, including the cultural options and possible power structures.
My general theory of social apps is that they compete on the basis of their network structures, rather than their content formats. The network structure—who sees what—is usually the main driver of value.
It’s ultimately a math question: are you more likely to find compelling content from the few hundred people in your social network, or from the millions of people posting on the service? The answer is obviously the latter, but that answer is only achievable if you have the means of discovering that compelling content, and, to be fair to both Facebo... See more