Saved by Yaro Celis
COMPLETED STAFF WORK - Tom Watson Jr of IBM
Situation: What is the state of affairs today. Facts, data, and unambiguous background.Complication: What has changed that requires action. What is the problem?Resolution: What we need to do to resolve this complication.
Lenny Rachitsky • The Minto Pyramid Principle and the SCR Framework
Some of the key takeaways are:Study Your brand and know it inside out.Examine the effort that is making progress and apply to areas with no or slow progress.Study the campaigns and efforts applied to find troubles.Create a plan to improve slow areas with a reasonable budget.Be able to explain the improvement plans to regional and general managers.P... See more
Sriram Krishnan • P&G Marketing Memo
Situation: What is the state of affairs today?Complication: What has changed that requires action?Resolution: Minto Pyramid-style: answer-first followed by supporting arguments.
Lenny Rachitsky • The Minto Pyramid Principle and the SCR Framework
The Minto Pyramid Principle:
- What is the current situation?
- What is the complication?
- What is the solution?
- How do we achieve this solution?