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Competing Against Luck: The Story of Innovation and Customer Choice
You can trump cumulative experience with a low-cost business design, which makes the incumbent’s cumulative experience irrelevant.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Competing on Analytics: Updated, with a New Introduction: The New Science of Winning
amazon.com
How can we really add value to the customer?