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Companionship Content is King
Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote
SXSWyoutube.com
Pierre Herubel on LinkedIn: - "People don't consume long content" - "Their attention span has reduced"… | 92 comments
linkedin.com
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreBy sorting content by quality rather than familiarity, micro-entertainment platforms also have a bigger opportunity to identify our niche interests and route that type content to us.