Companionship Content is King

I’m of the belief that “Come for the Content, Stay for the Community” will be one of the dominating themes for media this decade.

The best way to continue earning a reader’s loyalty is to direct them from a piece of written content they already find valuable, to a longer, more extensive resource they will want to bookmark forever. “Pillar Pieces” are the most valuable, most comprehensive, most insightful, and most engaging versions of pieces that have proven themselves elsewh

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