Community: The Structure of Belonging

Your success in growing a community will depend on how well you can understand and articulate the following features: Shared values Membership identity Moral proscriptions Insider understanding

Community display rituals reveal the community to itself. There must be collective displays of participation and community membership. This means that there should be some activities where members can see other members participating as well.

Understanding the shared values that attract and keep members in a community is important for leaders. For continued success, leaders must both clearly share and personally represent the values so others can recognize what they want to join.