Community leaders deserve better: An open letter about community software

Interest-based paid communities: These companies allow users to engage with others that share particular interests or face similar challenges, often centered around mental health, wellness, career guidance, or fitness.

While Peloton had no problem growing its community with best-in-class engagement and advocacy, it did experience pain points in managing its community. This came down to a lack of community-specific tools and limitations of existing platforms like Facebook. It was time-consuming and manual to draw important insights, and challenging to manage workf... See more

As the popularity of the Community platform grows, one of its most significant challenges is maintaining the very thing that makes it attractive to both stars and fans in the first place: How do you create a personalized experience for 50,000 text contacts? Or five million?