At the community level, then, Reddit presents an array of structural barriers to unbundling. Trying to compete with Reddit community-for-community will likely lead you down the wrong path.

The work of building a great community goes much farther beyond simply moderating a Slack group. A great community needs regular events and meetups. They need ways for leaders to step up and invent their own traditions, create their own events, and run their own sub-groups. Leading a community requires making it easy for members to become advocates... See more

With new go-to-market strategies for web3 come new ways of measuring success. For DeFi apps, the canonical success metric is the aforementioned total value locked (TVL). It represents all the assets using a protocol or network for things like trading, staking, and lending.

Successful communities have seven key elements: