Communities Aren’t Buckets -- They’re Clouds

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

I think there’s a prevalence of generalists, people who have moved between different careers, and it’s a reflection of our macro-historical moment. Don’t get me wrong, the silos of the industrial society are still here, but they have melted to some extent. So you have people trying to understand how to exist in that murkiness where society’s tradit... See more

When everything is in flux, we need people who can move across worlds. In times of upheaval, grief, anxiety and rising discomfort, polymaths—those who wear many hats, blend skills, and cross disciplines—are essential.They thrive in the spaces between, finding connections others might miss.When things shift beneath us, it’s these transitional thinke... See more

Bloomberg is an example of the classic Web 2.0 business maxim “come for the tool, stay for the network.” But the inverse trajectory, from which this essay takes its name, is now just equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social... See more