The future of fitness is together but alone

Devotees say 'gym is church' and that customers will come flocking back, but analysts aren't so sure.

Speaking of Peloton, let’s not forget that they’ve spent hundreds of millions of dollars on production studios, music licenses, and instructor talent to create a premium experience. So, when they heavily discount their app, making it free for 90-days, it’s hard to imagine fitness-seekers won’t defect from their local studios.

Sweating together offers benefits that go beyond socializing. Multiple studies point to the power of community as it relates to fitness.