LF11 - Cohort Futures

This article explores why such social constellations might be forming and what makes them different from the long lineage of Small Groups that came before them. It also examines both the potential benefits and pitfalls of joining a Small Group and explores why they might one day be widely embraced by the culture at large.

Thankfully there’s a new kind of social unit emerging which may play a crucial role in helping us to overcome this mostly silent epidemic of loneliness and disconnection. It’s already showing up in a number of different flavours but the four versions I’ve been tracking most closely include Pods, Squads, Crews and Digital Gangs. And while each one h... See more

The agency model as we know it is broken — good work often sits static, collecting dust on client shelves; value is extracted, much more than its exchanged; communal spirit is claimed while old power dynamics remain; and it's far too easy to feel like we’re not doing anything. As a result, waves and waves of brilliant, curious folks have burnt out ... See more