In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making . Espec... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making . Espec... See more
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3 examples of how to use it in marketing