Clubhouse has built the AOL chat for audio

The upshot is this: Communities and cults are both valid and reasonable ways to organize social structures. Flat communities worked well in the early internet of high barriers to participation and limited people and content. Hierarchical cults work better today, when the internet has a plethora of content and people, and all those barriers have fal... See more

The key to Clubhouse’s rapid accession is that its social design makes it an ideal platform for cults at a time when the social internet is rapidly evolving away from organizing around communities and toward cults. Clubhouse’s rise likely signals major strategic shifts that several legacy social platforms are going to have to consider.