A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’

The best ideas win, no matter who or where they come from, and those ideas are mashed up and remixed into more and more novel ideas. That’s contributed to an explosion of creativity in the space and will lead to enormous outcomes for the protocols and projects that embrace diverse participants.

I want this to work, furthermore, whether those people are sharing a random thought every day, a blog post every week, or an art project every two years.And I want it to work, of course, across media, so I can follow writers, musicians, programmers, theorists, troublemakers …