
Clockwork, Revised and Expanded: Design Your Business to Run Itself

101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau

The macro parts link all your advertising, marketing, publicity, sales, and operations pieces together with common themes, a clearly understood covenant with customers, and, as I said, a process for moving the customer
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
For example, one of the most important things to me is a continuous stream of new requests for my services. As long as this demand for “me” exceeds the available supply of “me,” I can demand and get premium fees, choose clients I like and blow off those I don’t, choose projects that interest me and reject those that don’t, confidently turn away bus
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