Clarity vs. Style [UI]
task flows, and control layouts
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Two of the most important characteristics of good design are discoverability and understanding.
Don Norman • The Design Of Everyday Things
Typical problems Here are some of the types of problems you’re going to see most often: Users are unclear on the concept. They just don’t get it. They look at the site or a page and either they don’t know what to make of it or they think they do but they’re wrong. The words they’re looking for aren’t there. This usually means that either you failed
... See moreSteve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Optimizing for drinkability/usability increases your TAM, but the opportunity cost is significant. You will lose consumers who want craft, who want to express their tastes, who want to understand something about the world — beyond their capacity to consume — through use of your product. Setting usability as the design standard keeps your product fr... See more