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Churn wars
The subscription access business model results in a creator’s dilemma. If their best content is paywalled, how will they demonstrate the value of subscribing to new readers? If their best content is paywalled, subscribers have no way of accurately assessing the quality of a creator’s work.
Luxury Media
In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more
The Atlantic • A Good Newsletter Exit Strategy Is Hard to Find
So, you’ve got a business that is starting to reach saturation on the subscription product, but since everything has to grow forever, it needs to find new revenue sources. And thus, the pivot to advertising has begun.
Jacob Cohen Donnelly • The Pivot to Advertising Has Begun
in-depth analysis of customer churn (meaning identifying those who recently abandoned the product)