Saved by sari
Churn wars
And yes, even I say this as someone with a monthly and yearly subscription offering. It’s not for everyone. It’s tough to maintain and even tougher to sell.
Rosie Sherry • Not Found
Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
returns, which will be a function of disciplined per-user per-month licensing strategies, along with the benefits that
Jason Kilar • Jason Kilar on Hulu and content
Retention is the opposite of churn. Some types of businesses focus more on one or the other. Retention often comes as renewals; churn is cancellation of services or lack of renewal. Both are usually presented as percentages and can be representing active users or MRR (monthly recurring revenues).