Choose Good Quests

But life is not a portfolio: not for a startup founder, and not for any individual. An entrepreneur cannot “diversify” herself: you cannot run dozens of companies at the same time and then hope that one of them works out well. Less obvious but just as important, an individual cannot diversify his own life by keeping dozens of equally possible caree

In a world where we emphasize the creation of new products through rapid iteration and experimentation, we often forget to step back and make sure that the future we are racing to is one we truly want to create.

market. I listen to many founders, and some think they want to challenge every single assumption in an industry, and I push back. Most successful founders were challenging one or two major assumptions in their industry. They’re creating a solution because they think there are one or two assumptions that just make no sense. They’ve asked why, why, w