Chloé de Ruffray - What is Trend Research?
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Chloé de Ruffray - What is Trend Research?
The challenge to being ahead of the trend . . . is finding out how does the problem you're solving touch customers' lives. If you are a good systems thinker you can almost always find a point at which that problem connects with something that they care about.
David Mattin • Trend-Driven Innovation
the offering to decode culture and derive strategies for clients is increasing in need as well as value. But it’s not just about providing a mere map of culture – it’s collaborating on guardrails, a compass and climate report to navigate culture intelligently.
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
assess each trend against three dimensions—Innovation Target, Priority, and Response—positioning each trend on the CTR accordingly
David Mattin • Trend-Driven Innovation
Proving entails seeking out data, stories, and conversations to validate whether a collection of ideas can justifiably be described as a trend.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
people) can we dedicate to the application of this trend? How should this guide how we apply the trend? If we lack the resources to apply this trend, what can we do to change this? What do our customers—and potential customers—expect from us? How could this trend help us serve those expectations or positively change them?
David Mattin • Trend-Driven Innovation
A great trend is a unique curated observation about the accelerating present.