Chloé de Ruffray - What is Trend Research?

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Organizations often don’t have the time nor resources dedicated to these types of analyses and forecasts, or don't have their antennae tuned precisely to separate signal from noise. Clients are also biased. They work with their own truths. Cultural strategists and semioticians provide both external insight and foresight.

Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy

Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.

Rohit Bhargava • Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

Vision How are the shifts driving the trend manifested in the long-term visions of companies at the forefront of the trend? Product/Service/Experience What new products and services are emerging as a result of the trend?

David Mattin • Trend-Driven Innovation

Adapting a trend for today doesn't have to be a mysterious, intuition-led process. Instead, it's about evaluating the three core elements of the trend and how they are coming together to create new expectations. [1] Basic needs: how are the basic needs that underlie this trend being expressed now? If the trend is an established one, how has this ch