Chloé de Ruffray - What is Trend Research?
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Chloé de Ruffray - What is Trend Research?
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
you are just planting seeds of inspiration and harvesting them as they flower.
Using innovations to spot trends therefore allows you to tap the collective intelligence of the business crowd for your future-focused customer insight.
discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve
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