Chloé de Ruffray - What is Trend Research?
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Chloé de Ruffray - What is Trend Research?
Is it clear to you when a trend forecast is coming from amateurs versus the professionals?
ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right momen... See more
ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right momen... See more
SSENSE: Luxury fashion & independent designers
The world is in flux, prompting people to build new stories and forms of communication in response. Creative possibilities are boundless as old narratives break down and new ones emerge.
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