ChatGPT is not scraping the web and returning a response. Its AI is “thinking” and creating content it believes answers your question. Whether this is the job of a search engine is another matter, but it is undeniably useful for circumstances in which original content like a code snippet, blog post, email draft, or social media post is valuable.&nb

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If what you want is a content-marketing blog post that serves more to incrementally improve Google search results than to be read by an actual human, AI might help. If you want to think deeply through a subject and synthesize knowledge, then communicate that knowledge to others, it’s going to be better if you just struggle through the painful proce... See more

Another vision is that there's a hybrid model, where companies embrace the fact that human-generated content a) has less scarcity value in a world where things that look like the output of hours of work from talented people can be produced in seconds[4], but b) is valuable as a unique input into such content creation. That's the direction The Diff ... See more