Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Saved by RP and
Designers work from what’s called a brief—a challenge presented to them by a client or collaborator with a more or less straightforward goal. It’s a description of what’s required at the end of the collaboration: a building, a playground, or a product, for example.
Firms that develop design-driven innovations step back from users and take a broader perspective. They explore how the context in which people live is evolving, both in sociocultural terms (how the reason people buy things is changing) and in technical terms (how technologies, products, and services are shaping that context).