Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Tim Brownamazon.com
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Use the following principles for getting started:14 Ensure you have a clearly defined direction The direction should succinctly express the business or describe organizational outcomes you wish to achieve in measurable terms, even if they look like an unachievable ideal. Most importantly, it should inspire everyone in the organization. Think of HP
... See moreJez Humble, Joanne Molesky, • Lean Enterprise: How High Performance Organizations Innovate at Scale
Good ideas are hard to find. And even the best ideas face an uncertain path to real-world success. That’s true whether you’re running a startup, teaching a class, or working inside a large organization.
Jake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business model... See more
Navigating the intersection of design and business: a conversation with Airbnb’s Brian Chesky | Figma Blog
Innovating design requires managers to ask, What is the deepest reason people buy our product? Why is it meaningful to them? And most of all, How can we gratify people and make them more content by providing products that suggest new meanings? I know you can immediately provide a long list of answers to these questions. However, I would not be surp
... See more