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"Celebrity Thinkers": internet's new icons
"Live Players"
An exploration of cultural power dynamics, the decline of traditional gatekeepers, and the impact of technology on our interconnected world and individual agency.
static1.squarespace.comThe explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more
Brian Morrissey • The hierarchy of differentiation
“Rather than everyone looking up to the pulpit of The New York Times, what we have much more of is individuals, people with millions of followers —like PewDiePie, who has more reach on YouTube than any brand or corporation…Nobody really knows where to look. There’s nobody at the front, and it seems like we have this cacophony of noise, and as a res... See more
Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
Influencers’ work creates enormous value for brands and social media companies, but the growth in their cultural and economic importance has not necessarily changed their precarious positions.