Case Study: Anatomy of a $10M Online Education Business
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
amazon.com
Many people would view this approach as advice for building a charity or aiming a business only at your close friends — it couldn’t possibly be applied to a business that makes enough money to put clothes on the children, keep food on the table, and pay the rent. But this is precisely how I built a business that, for over a decade, has had a waitin
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Consider return on investment when determining the order of experiments. There are many factors that team leads consider when prioritizing projects, but I’d argue that doing the most efficient, high-ROI projects first is the right path, because they will have a longer period of paying compound interest. When teams do quarterly planning, they often ... See more
Sean Colombo • The Secret to Duolingo’s Growth
I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”