The thing is, as customers of Patagonia, we’re still left in a place where our only real kind of agency is whether we buy or don’t buy, or buy from them rather than from someone else. The only participation on offer is the act of buying, or maybe donating money to one of the environmental charities it recommends. That’s the extent of our power. And

More and more organisations and institutions, across the world and in every sector, are being transformed or replaced as the Citizen Story emerges and spreads. These organisations can be recognised by the presence of two key characteristics. The first is philosophical. Citizen organisations are rooted in a deep and resilient belief in humanity: a b

how do we ensure that the next era belongs to the Citizen, which is to say, to all of us, at our most powerful?

Once we see ourselves as Citizens, we demand that our organisations and institutions treat us as such.