Care for an Espresso? ☕️
I met Bruno Haid in a cafe that Igor Schwarzmann could have been describing, an austere garage in Williamsburg, Brooklyn, full of blonde wood, understated leather furniture, and motorcycle gear, which the shop also sells. Haid is the founder of Roam, an international "co-living" startup that promises its users — "Roamers" — the ability to move free... See more
Kyle Chayka • How Silicon Valley helps spread the same sterile aesthetic across the world
coffee shops are physical filtering algorithms, too: they sort people based on their preferences, quietly attracting a particular crowd and repelling others by their design and menu choices.
Kyle Chayka • Filterworld
The homogeneity contrasted with the general hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artifacts you could proclaim your own uniqueness from the mainstream crowd—in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are supposed to
... See moreKyle Chayka • Filterworld
