Negations: Capitalism and Schizophrenia

Advertising has successfully used these strategies to accelerate identity formation/dissolution and, by extension, consumer capitalism. There is no reason that radical groups could not use similar methods to challenge capitalism and develop alternative collective identities. 

My central contention is that late capitalism not only accelerates the flow of capital, but also accelerates the rate at which subjects assume identities. Identity formation is inextricably linked to the urge to consume, and therefore the acceleration of capitalism necessitates an increase in the rate at which individuals assume and shed identities... See more

Subtitle: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution