Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Candace H.linkedin.com
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Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Paying lip service to ethical labor practices or cleaner manufacturing processes won’t work anymore. When brands talk about the values they stand for, they have to mean it. And they have to deliver on it.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
The purpose of my ads was to project the agency as knowing more about advertising. You may argue that this strategy was ill-advised, knowledge being no guarantee of ‘creativity.’ But at least it was unique, because no other agency could have run such advertisements – they lacked the required knowledge. My ads not only promised useful information, t
... See moreDavid Ogilvy • Ogilvy on Advertising
If you couldn’t release it as a normal commercial, then why release it at all? Answer: Because the story deserved to be told. Because we weren’t going to be bound by traditional methods when the whole concept was untraditional. If you’re trying to reach consumers in a new way, then you have to be willing to forgo how things normally work. That’s th
... See more