Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)

But any attempt will need to compete for attention from the ultimate discovery network, Instagram, or the ultimate search engines, Google and Amazon. And right now, at launch, the Shop app is nowhere close to the magic of either of them.

In the span of just two years, Whatnot became the first U.S. livestream shopping unicorn with a valuation of $1.5 billion. Its app is home to thousands of sellers that deal in sports and Pokemon trading cards, action figures and comic books. Some have created multi-million dollar businesses on the back of its marketplace. Lafontaine says it’s ... See more

Amazon’s retail business may actually be disadvantaged long term by Covid due to more intense long term competition as thousands of SMBs have taken advantage of services from Wix, Shopify, etc. to go online, category leading retailers are investing online like never before and brands are investing in their DTC strategies — all at the same time that... See more