So far, curated consumer marketplaces are tied to a brand like Zippy Pantry, Bubble or Amazon. It's a huge engineering challenge to create a central ecommerce API similar to what Carted, Fast and a few others are building out. Additionally, there needs to be an easy solution to creating a self branded marketplace. So whilst a lot of people have wri... See more

Facebook Shops is a perfect example: it is going to succeed because it is good for Shopify’s merchants, but the reason it is good for Shopify’s merchants is because Facebook and Apple effectively teamed up to make it impossible for Shopify to fix the payment problem on their own.