Disruption as a strategy sucks If you read Christensen's book and want to start a company, what would you do? Christensen's theory cannot be used to create disruptive companies. While millions of people have read The Innovator's Dilemma, Christensen's theory is descriptive rather than prescriptive. Disruptions are apparent, but you don't know until... See more

Early on, as a search technology company, we worried about Verity, PLS, Open Text. We were too young to realize that existing companies' biggest problem is legacy. Period. They can't focus on new businesses because they've got to manage their old ones. And so when we moved to web search, it was never clear to us that Verity, PLS, and Open Text woul

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Taxis are admittedly an extreme case. They’re quite rough in their approach to business and very close to the government due to the high level of legacy regulations. But the legal dimension of what I call ‘startup busting’ exists in most industries. It is quite representative of what happens in Europe when fast-growing startups shake up the status

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