Can a former Myspace CTO drive the creator economy's next evolution?

In the Web2 era, platforms like Twitter and Facebook ran powerful but temporary versions of the “commoditize the complement” strategy early in their growth phase. By giving away their products and APIs for free, the platforms were able to attract invaluable social graphs and user data, which in turn helped attract an ecosystem of third-party develo... See more

The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more

Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more