CAC: Customer Acquisition Chaos - by Rex Woodbury
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CAC: Customer Acquisition Chaos - by Rex Woodbury
Google, Facebook, and Amazon are monopolizing digital ad spend, and even newsfeeds and search results are finite. Limited supply + growing demand = rising prices
Digital Native • Revisiting Lifetime Value and Customer Acquisition
For brands in a post-Amazon world, the goal isn’t just about rediscovering the quality of a bygone era. It’s about inventing a new product altogether.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
As one brand leaves its curiosity gap open for a particular consumer, another comparable brand is able to swoop in and fill the gap quickly thus acquiring the customer away from their competition. Over long periods this dissonance and operational thrash fracture both the customers’ contract and affinity with the brand.