BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
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BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
The pivot to paid is, in most ways, a positive development in the search for sustainable media models. That’s not to say ad-dependent media is dead, not by a long shot. But too often in the excitement around subs the attention goes to acquisition vs retention. And the latter is where the true health of a subscriptions business is gauged.
Brian Morrissey • Churn wars
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin
Through almost the end of the 19th-century, the revenue model for most newspapers was subscriptions from party loyalists when a paper like The Press Democrat meant just that: the Democratic paper in that town giving that faction’s version of events.
Antonio Garcia Martinez • Twilight of the Media Elites
With prices like $5 / month or $8 / month for a commodity mobile platform, the concern is that pricing will soon shift to a “first year free” model or be entirely free, shifting the economic model to one that emphasizes broadcast advertising sales patterns. While this could bolster early acquisition, it degrades Hollywood’s trust in the platform. W... See more