inc.com

- Late starter in the space, post Headspace $70M+ funding but managed to hone in on the sleep pain point and led with a celebrity-first GTM

“People aren’t looking to get wasted anymore — they are health conscious and they care about their image. They don’t want to be that drunk person on Instagram; they don’t want the calories or the hangover. They’re looking for what I’m looking for.”

But Recess has faced an even bigger retail growth challenge since the beginning: While CBD has attracted a lot of attention and investment, it’s still a legal gray area, and national chains like Whole Foods and Target won’t stock it. Witte says he still spends about half his time working on regulation.