Burst your bubble… about empathy | WARC
Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When
... See moreLynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
Over time our laws, mores, and ethics have slowly expanded the sphere of human empathy. Generally, humans originally identified themselves primarily via their families. The family clan was “us.” This declaration cast anyone outside of that intimacy as “other.” We had - and still have - different rules of behavior for those inside the circle of “us”... See more
Kevin Kelly • What Technology Wants
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Wondering if this trend of empathy had gone too far? To erase the possibility of empathy is to erase the possibility of understanding. To erase the possibility of empathy is also to erase the possibility of art. Theater, fiction, horror stories, love stories. This is what art does. Good or bad, it imagines the insides, the heart of the other, wheth
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