Bumble's 'celibacy' ad and how its rebrand went wrong
fortune.com
Bumble's 'celibacy' ad and how its rebrand went wrong
Many of the lexical features of body confidence messages are here—choice, freedom, rewriting the rules, defying conventions—with images that reinforce these and a soundtrack of the song “Venus” (I’m your fire at your desire). Yet it is striking that Gillette is not trying to free women from pressures to remove body hair but rather attempting to exp
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