Bumble's 'celibacy' ad and how its rebrand went wrong

In the online dating world—scratch that—in the dating world, guys are completely irrelevant. They just show up wherever the girls are. However, women want a good experience. Unfortunately, online dating—scratch that—dating can be a brutal experience for women. It’s especially harsh in the online world. Women are constantly bombarded with unwanted m

... See more

This is a clear example of adopting the aesthetic and lingo of a generation—using a playful tone like "come on, you know damn well that..."—without considering the socio-political context in which the messaging operates.

In an era where women are painfully aware of the patriarchy's omnipresence, and where femicide at the hands of men is still alarmi... See more

Dubbed “Astrology Tuesdays,” Bumble users in the U.S. can go to the new astrology channel within the conversations screen in Bumble’s Date mode. There will be weekly updates giving users content such as dating guides based on zodiac signs, advice on how to deepen relationships, what your astrological chart really means, the exploration of your big ... See more

aims to “educate people on what they can do to defend, protect and promote traditional, biblical values,” decried the partnership between the Born This Way Foundation and Office Depot. The organization was upset that Office Depot was selling a line of back-to-school items with the Foundation’s messages on them and donating 25 percent of the sales w

... See more