Building something no one else can measure
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Building something no one else can measure
“What gets measured gets done,” Peter Drucker once famously said. But the terrible thing is that this often translates to the only things getting done being the things easily measured. And much of the richness, meaning, and fulfilment in life come from the things that can’t be measured easily
While these specific methods aren’t applicable to every networked product, there is an important idea at the core: any product that’s in a head-to-head race with competitors should track the outcomes—market share, active users, engagement, or otherwise—while they execute in the market, to put together cause and effect. A marketplace startup might m
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Sketchplanations - A weekly explanation in a sketch
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This combination of needing to quantify and prove return, and that return needing to be immediate, is what prevents something much slower to attribute, such as customer loyalty or engagement, from really getting off the ground.