Building Brand Communities: How Organizations Succeed by Creating Belonging
Your success in growing a community will depend on how well you can understand and articulate the following features: Shared values Membership identity Moral proscriptions Insider understanding
Charles Vogl • The Art of Community: Seven Principles for Belonging
Community programs should focus on creating value and belonging for members, while also creating value and results for the business. A good way to structure and measure your community strategy involves three levels: business, community, and tactical. Each of these will have distinct goals and measures for tracking success.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
Come for an Action, Stay for the Community | Union Square Ventures
Union Square Ventures (USV)usv.com
