Building Brand Communities: How Organizations Succeed by Creating Belonging
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
The Community Community
comment.org
Alongside technical tools, we need ways of defining and explaining social norms and expectations about contribution and value sharing. We need collective mechanisms for decision-making about shared assets, that make people feel heard while recognising the limitations, constraints and realities of their maintenance. We need people and organisations ... See more