Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Brian Balfourbrianbalfour.com
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Building a Growth Framework Towards a $100 Million Product — Brian Balfour
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
Julian Shapirox.comSomething that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?
Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams
Approach 1: Determine which lane is a natural fit for your business model