Building a Growth Framework Towards a $100 Million Product — Brian Balfour

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)