Building A "Community-First" Company

Communicating a shared purpose helps to set expectations for participation and fosters organizational health. As opposed to being everything to everyone, a DAO needs to understand what drives its community and serve that community well in accordance with its mission. This first step lays the foundation for a strong community ethos, which facilitate... See more

Sam Lessin: Web 3.0 is — at the most abstract level — really about right-sizing communities to a scale people can have a sense of personal purpose and place. It is about giving people ownership in meaningful way in the context of the people they want to be with and impressively extending that experience.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.