build a world, not an audience — kening zhu
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build a world, not an audience — kening zhu
“The other kind of growth.” This is a title idea for an essay or book on the challenge of a Kunstlerroman (a story about a developing artist) within the high-pressure and incentive-warped landscape of the Internet. This came after reading a few pages on “The Death of the Artist” (or something like that) which featured an honest interview with Austi
... See more- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
The most ambitious art is the art of worlding
Learning about it helped me solve a puzzle:
On the inside, I feel like an introverted artist. But on the outside, I'm constantly creating social containers: residencies, classes, writing groups, etc.
The realization hit the day… Show more
I don’t need to hide a link in a comment and tell people to try to game the AI. Because that’s not what they’re buying. They’re not buying the product. They’re buying me. And this is how you got to look at your thing. They are buying you first. You are the first sale. It’s not your products. You don’t have to do these gamifying things. And these li
... See more