Browsing e-commerce: An untapped $250B+ opportunity

Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are regularl... See more

Wish is bringing two main UX innovations that make the app a unique e-commerce experience: (i) a discovery-based shopping experience and (ii) gamified features.