Saved by sari and
Brands in a new web paradigm
New users are interacting with web3 applications for the first time not because they were allured by the idea of unstoppable money, but by beautiful pieces of art, music, NBA clips, games that earn them money, community ownership, and a general sense of belonging. It feels like we're entering the next evolutionary phase of online communities, where... See more
Nick Johnson • Creators, Communities, and the Gray Space in the Middle — Nichanan Kesonpat
In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more
Toby Shorin • Life After Lifestyle
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.