Saved by Maarten and
Brands After Vibes
After the DTC era, brands have become present in every part of our lives, ambient, diffuse, meaning things to us. Sports, music, health, sleep, and person-to-person communication have become interpenetrated with brands. We all know that blue iMessage bubbles mean luxury conversation. Is luxury spirituality so absurd?
Toby Shorin • Life After Lifestyle
With a good reason: the aesthetic world and the narrative that curation creates is much harder to replicate than a brand’s visual handwriting and a tone of voice. For Acne Studios, a curatorial point of view lives as a store experience; a carefully chosen influencers and friends of the brand and what architects and interior designers the brand coll... See more
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift?
when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa
