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Branding for Builders
What becomes really fascinating is when people take a brand and do interesting things with it to make it their own.
Debbie Millman • Brand Thinking and Other Noble Pursuits
In order to drive success in today’s consumer landscape, brand cannot just be a layer that sits on top; it has to be baked into the business itself.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Paul compares Netflix and Disney: Netflix built the infrastructure – streaming, recommendation engines,…. – and thereby created a very data- and engineering-driven internal culture. Disney, on the other hand, is all about imagination, creative ideas and intellectual property - and it just had to plug into the infrastructure that Netflix already bui... See more
Thomas Klaffke • Visualizing Minimalist Design
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more