Saved by sari
Branding for Builders
Paul compares Netflix and Disney: Netflix built the infrastructure – streaming, recommendation engines,…. – and thereby created a very data- and engineering-driven internal culture. Disney, on the other hand, is all about imagination, creative ideas and intellectual property - and it just had to plug into the infrastructure that Netflix already bui... See more
Thomas Klaffke • Visualizing Minimalist Design
So in many ways, what you’re doing in this work is taking away decades-old layers of marketing and revealing the true purpose of a product. Yes. I’m interested in peeling all those layers back and looking at a brand as it truly is.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Conventional wisdom says Google won simply because it built a better search engine. But it won because it also designed a new category and designed its company to fit that category. So
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog