Brand Purpose at a Crossroad: Evolve or Self-Implode
ana.net
Brand Purpose at a Crossroad: Evolve or Self-Implode
Therefore, it’s not the definition that matters, but the purpose. Why brands personalise is an infinitely more powerful question than what personalisation is.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Why brand comes first
andjelicaaa.medium.com
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more