Brand DNA Event - Virgil Abloh + Samuel Full.
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
The brand should be more living, the world lives on social, the brand needs to fit within that world and that world is made up of real people and real interesting stuff. It's not made up of brands and it doesn't have these rigid rules. It's less of a brand and more of a character and a writers room.”
Maximilian • #40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
This is why it’s grounding to protect your personal understanding of success. And to make each new work, no matter where you stand on the ladder of public perception, like you have nothing to lose.
Rick Rubin • The Creative Act: A Way of Being
Personal Branding 101
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