Brand DNA Event - Virgil Abloh + Samuel Full.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.
When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.
When you work only for money, without any love for what you do in and of itself, your work will lac... See more
wearecollins.com • 101 Design Rules
To produce something that is consumed (and sells) for years and years, that enters the “canon” of our industry or field, that becomes seminal, that makes money (and has impact) while we sleep, even after we’ve moved on to other projects?
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole.