Brand Archetypes: The Definitive Guide [36 Examples]

The Collector loves to gather and organise, enjoying activities like searching for rare plants, or rummaging around in archives or garage sales. The Competitor enjoys games and sports, and takes pleasure in trying their best and winning. The Explorer likes to wander, discovering new places and things they’ve never seen, through hiking, road trippin

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One essential element, the wellspring from which so many inspiring ideas originate, is empathy. Our ability to understand and share the feelings of someone else is what allows us to get to the deeper truths and begin fashioning a story around them. It’s because of empathy that we can get outside ourselves and begin the search for what moves others.

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The Shadow The Shadow of your Brand will always emerge as a confused message. If you step outside your Brand and try and fit yourself into a suit that does not fit you, then you will create misunderstanding. Your Brand shows you very simply what kind of truth you are here to offer to the world. If you are taken in by corporate conditioning or a lac

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