Boring to who?

Because it’s too popular. And it’s boring. The new Stew (Stew Jr.) used the Purple Cow to spread the word and to grow. And it worked. But now that he has already spread the word, it’s more profitable to milk the Cow. Stew exchanged me (someone with a food and service otaku and a big-time sneezer) for ten ordinary grocery consumers. The

to please the masses, you must pander to average.

“Above all, be interesting.” – David Meerman Scott, bestselling author of 10 books including The New Rules of Marketing and PR Many people steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares about your products and services (except you). Y

Nobody turns so quickly into a bore as a traveler home from his travels. He enjoyed his trip so much that he wants to tell us all about it—and “all” is what we don’t want to hear. We only want to hear some. What made his trip different from everybody else’s?